ABOUT
Noisey Magazine states, “Olmeca is a shaman of the 21st century with vast experience in the unknown… An artist directly responsible for rap in Spanglish being a thing today.” A descendant of the Tepehuan peoples of Mexico, Olmeca was born in L.A. a reality that brewed his artistry and identity. His artistry explores the complexities of radicalized America, Latinx futures, Indigenous Diaspora generational trauma, and the notion of belonging.
"...In a nutshell, this anthem is about reflecting on the integral part Latinos play in the economy, culture, and well being of the United States, as bi-cultural individuals. “The Message” puts forth the decree that it’s time to step up and re-examine representation in media, absence in Census gathering, and need for assimilation..."
